Category: Technology Commercialization

6
Feb
calendar_today Feb 6, 2017 person William Crane label Product Development

Approximately 37% of all new product launches fail, making the understanding of why they fail imperative to reducing risk and improving organizational strategy.

1
Feb
calendar_today Feb 1, 2016 person William Crane label Commercialization

Talented product designers and engineers today do a wonderful job painstakingly uncovering customer needs by spending countless hours interviewing potential customers about their biggest pains. Tech entrepreneurs then successfully develop painkiller products that address these customers’ needs.

2
Feb
calendar_today Feb 2, 2015 person William Crane label Technology Commercialization

This past week I was honored to share the IndustryStar story and many technology product commercialization lessons learned with a group of University of Michigan MBA students in Professor Jim Price’s Entrepreneurship New Venture Creation class. Included are the Top 3 lessons we shared on technology product commercialization.

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