Category: Technology Commercialization

calendar_today Feb 6, 2017 person William Crane label Product Development

Approximately 37% of all new product launches fail, making the understanding of why they fail imperative to reducing risk and improving organizational strategy.

calendar_today Feb 2, 2015 person William Crane label Technology Commercialization

This past week I was honored to share the IndustryStar story and many technology product commercialization lessons learned with a group of University of Michigan MBA students in Professor Jim Price’s Entrepreneurship New Venture Creation class. Included are the Top 3 lessons we shared on technology product commercialization.