Approximately 37% of all new product launches fail, making the understanding of why they fail imperative to reducing risk and improving organizational strategy.
Talented product designers and engineers today do a wonderful job painstakingly uncovering customer needs by spending countless hours interviewing potential customers about their biggest pains. Tech entrepreneurs then successfully develop painkiller products that address these customers’ needs.
This past week I was honored to share the IndustryStar story and many technology product commercialization lessons learned with a group of University of Michigan MBA students in Professor Jim Price’s Entrepreneurship New Venture Creation class. Included are the Top 3 lessons we shared on technology product commercialization.
Actionable insights from IndustryStar on ways to expedite, optimize, and de-risk your supply chain operations.